Most production teams shoot for the spot. You also need the social. I build production days designed to feed both. The hero brand asset that runs as the campaign, and the multi-format content layer that runs every week underneath it. One crew. One budget. Two distribution layers.
Pioneered with LifeProof × ESPN in 2014, before Reels and TikTok existed. We ran multi-discipline shoot days across mountain biking, running, surfing, motocross, and snowboarding. The same days fed a social-first content drumbeat AND the eventual national commercial. Two outputs. Same crew. Same budget. The system that drove $2M in product sales the first hour the spot ran.
You need a hero campaign and an always-on social drumbeat. You don't want to run two production budgets to get them. You want one shoot system, two outputs, one creative voice across both.
You're staffing a campaign that has to land on national broadcast and on creator platforms. You need a director-cinematographer who has lived inside both worlds since 2014.
You're a personal brand with sponsor obligations and a feed to feed. We build content systems around your training calendar that make every shoot day work twice as hard.
Brief me on the campaign, the brand, the budget, and the timeline. I'll come back with a production plan that runs both layers from the same shoot days.
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